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Application for
Krystal
Dell
RDH · MPH · Marketing Liaison
Senior Clinical Rehab Liaison
Encompass Health Rehabilitation Hospital of Henry
Where clinical expertise meets strategic vision — I don't just connect patients to care, I build the relationships and systems that make exceptional outcomes inevitable.
13+
Years Clinical Experience
12+
Years Outreach & Marketing
2
Advanced Degrees (BS + MPH)
150+
Provider Relationships Built
My Conviction
Why
Encompass
Health.
This isn't a career pivot. I'm already here. I chose Encompass Health because the mission aligns with how I've always worked — with clinical credibility, community trust, and measurable results.
🏥

I Already Know This Hospital — From the Inside

As a current Marketing Liaison at Encompass Health of Henry, I've built referral relationships, navigated admission barriers, and contributed to census growth in this exact market. I'm not applying to learn the organization — I'm ready to lead within it.

🏆

World's Most Admired Company — And I've Seen Why

Encompass Health's recognition — Fortune 100 Best Companies, World's Most Admired — isn't marketing. I see it in how clinical teams collaborate, how patients are treated, and how leadership invests in growth. I want to protect and expand that standard.

📈

The Referral Development System Is Already in My Workflow

I've been developing call plans and managing territory using the Referral Development System (RDS) — not from a manual, but from daily practice. A Senior role means I can use that mastery to support and mentor the entire team.

🤝

Henry County Is My Community, Not Just My Territory

I've cultivated relationships with hospitals, SNFs, ALFs, home health agencies, and community organizations throughout this region. My network is a direct asset to Encompass Health's market expansion and payer mix strategy.

Qualifications Matched
Experience → Role Requirements
JD Requirement
In-services & professional presentations to referral sources
Delivered physician, case manager, and community in-services at Encompass Health of Henry and in prior territory management roles across multi-state regions.
JD Requirement
Drive volume through RDS call plans & territory strategy
Daily practitioner of the Referral Development System (RDS) — building call plans, prioritizing accounts, and tracking referral patterns to grow census.
JD Requirement
Market analysis & competitor intelligence
Conducted regular competitor analysis and used market data to identify underutilized referral sources and new business opportunities in Henry County and surrounding areas.
JD Requirement
CRM management for referral tracking & performance
Proficient in CRM platforms for tracking referral activity and monitoring KPIs, guiding data-driven outreach strategy.
JD Requirement
Payer mix, commercial contracting & admission variables
Experience monitoring payer mix and case growth, collaborating with managed care and admissions teams to influence contract strategy and optimize insurance mix.
JD Requirement
Current state clinical license (required)
Licensed Registered Dental Hygienist (GA License #DH011553) with MPH — enabling clinical review, patient appropriateness screening, and provider credibility.
Leadership Edge
Clinical
Leader
First.
Most liaisons have marketing experience or clinical experience. I've led teams, built programs, and managed operations — while staying grounded in patient care. That combination is rare, and it's exactly what a Senior role demands.
13+
Years leading across clinical, academic & outreach settings
3
Distinct leadership roles: Program Director, Clinical Coordinator, Account Manager
2
Advanced degrees underpinning every strategic decision
Leadership Experience as a Direct Role Asset
How my background translates to Senior Liaison impact
Program Director — West Georgia Technical College
Leading Multi-Site Healthcare Operations
Oversaw budgeting, staffing, accreditation, and strategic planning for a healthcare program — building the operational discipline and stakeholder management that Senior Liaisons must apply to territory development and cross-functional collaboration.
Clinical Coordinator & Instructor
Educating & Mentoring Clinical Teams
Facilitated clinical training, mentored students and staff, and standardized care delivery across sites — directly translating to mentoring junior liaisons, leading provider in-services, and building repeatable outreach frameworks.
Account Manager — OraCare / SpecialCare
Managing Regional Territory & Stakeholder Strategy
Led a multi-state territory with full ownership of call planning, provider education, and pipeline growth — establishing the strategic outreach and relationship management foundation I bring to every referral conversation today.
Public Health & Community Outreach
Systems Thinking Beyond the Bedside
Collaborated with the Georgia Department of Public Health and regional partners on community health initiatives — giving me the population-level perspective to identify market gaps and position Encompass Health as a trusted community resource.
★
Why This Matters for the Senior Role

The Senior Clinical Rehab Liaison isn't just a relationship manager — it's a leadership position. Assisting the Business Development Director, mentoring team members, and driving strategic territory growth requires someone who has already operated at a leadership level. I have. Consistently. Across every role in my career.

Proven Impact
Case Studies: Problem → Action → Result
01
Territory Growth
Expanding an Underperforming Referral Network
Problem
Several high-potential referral sources in the territory were inconsistent and underutilized, limiting census growth and widening gaps in the referral pipeline.
Action
Conducted a data-driven account audit using CRM analytics, rebuilt call plans around underperforming accounts and hospital discharge planners, and executed targeted in-services that translated program benefits into their workflow language.
Result
↑ Referral volume from dormant accounts; new consistent relationships established and documented in RDS
02
Admission Barrier Resolution
Turning Declined Referrals into Successful Admits
Problem
Referral partners were frustrated by inconsistent communication and perceived admission barriers — causing them to divert patients to competitor facilities.
Action
Leveraged clinical background to review records proactively, communicated directly with case managers to clarify admission criteria, and built a feedback loop between referral partners and the admissions team.
Result
↑ Referral-to-admit conversion; partner satisfaction increased, re-established trust with key hospital accounts
03
Healthcare Program Growth
Scaling Community Partnerships for Program Expansion
Problem
As Program Director at West Georgia Technical College, enrollment growth had plateaued and healthcare system partnerships for clinical placements were limited, reducing the program's regional visibility and workforce pipeline.
Action
Executed targeted outreach to health systems and clinics, presented program value to clinical leadership, aligned curriculum with regional workforce data, and secured new placement contracts.
Result
↑ New clinical partners onboarded; expanded community footprint and increased program enrollment trajectory
My Commitment
30 · 60 · 90 Day Action Plan
30
Days 1–30
Listen · Learn · Align
Deep-dive audit of current RDS data — referral sources, conversion rates, gaps, and competitor positioning in Henry County territory
Re-establish and strengthen relationships with top 20 referral accounts; schedule face-to-face visits with key hospital case managers and SNF directors
Shadow and support Business Development Director — align on priorities, team expectations, and senior-level responsibilities
Identify top 5 admission barrier patterns and develop communication tools to address them proactively with referral partners
60
Days 31–60
Build · Execute · Expand
Launch structured in-service campaign targeting dormant or underperforming referral accounts — focus on 3–5 new sources per week
Develop territory-specific competitor analysis report for Business Development Director; recommend strategic positioning adjustments
Collaborate with Regional Director of Managed Care to identify commercial contracting opportunities that improve payer mix
Establish mentor rhythm with junior liaison team members — share RDS best practices, call planning frameworks, and provider engagement strategies
90
Days 61–90
Lead · Optimize · Grow
Present 90-day territory performance report to leadership — referral volume trends, new accounts activated, payer mix shifts, and 6-month growth targets
Formalize community engagement calendar — establish Encompass Health presence at key healthcare events, health fairs, and provider meetings
Develop scalable onboarding framework for new referral partners — reduce time-to-first-referral by standardizing education and relationship protocols
Set quarterly census development targets with Business Development Director; define KPIs and CRM tracking methodology for ongoing accountability
The Right Hire
This Role Doesn't Need
Someone to Learn the Job.
It Needs Me.
I'm already embedded in this hospital, this market, and this mission. I bring a licensed clinician's credibility, a strategist's instincts, and a relationship builder's track record — all focused on one outcome: growing census, protecting quality, and making Encompass Health of Henry the undisputed rehabilitation leader in Henry County and beyond.
✦ Active Encompass Health Liaison
✦ Licensed Clinician (RDH, MPH)
✦ RDS Practitioner
✦ Built Territory Relationships
✦ Clinical Review Capability
✦ Payer Mix Strategy Experience
Ready to Lead. Ready Now.
📞 404-692-7475
✉ Krystaldell_24@outlook.com
📍 Henry County, GA